Senior Leadership Team Bio’s

Working together, working for you

Keith Elliott, CEO

Keith has worked at Pareto Phone since 2011.

As well as overseeing the day-to-day management and operations of the business, his role involves setting the company’s strategic direction so we continue to be the market leader. He is responsible for developing and exploring new avenues in telemarketing and fundraising through the ever-emerging digital landscape.

Before moving to Australia, Keith worked for Ireland’s largest website network at The Irish Times group, responsible for managing key strategic digital partnerships across a number of the group’s website portfolios. Keith holds a Master of Science in eCommerce and a dual Bachelor Degree in Marketing and Business Management.

Keith’s educational background and the experience he brings from previous roles give him a strong insight into emerging technologies, helping him advise clients on how to evolve their fundraising to take advantage of this changing environment.

He ensures that the company’s values of passion, integrity and expertise are the three pillars that underpin how we do business. Having spent much of his life involved in not-for-profit activities, he enjoys the unique opportunity Pareto Phone presents – combining raising money for Australia’s biggest charities with applying good business strategy and acumen.

When not working, Keith enjoys watching Ireland (sometimes) win the Six Nations Rugby championship. Other interests include playing golf badly, all things design and politics.

Richard Boland, Head of Client Services

Richard started with Pareto Phone in 2020, heading up our Client Services team.

Richard has extensive experience in roles such as Direct Marketing Manager; Marketing Manager; Marketing Director; Chief Marketing Officer; Head Strategy Planning; Head Client Services; General Manager & Managing Director – both client and agency side here in Australia, and in the UK.

He has led teams who create and curate campaigns across multiple channels in hours, rather than days and weeks. Innovatively blending people and process, to get the jobs done right first time. every time.

Richard understands how to turn information into insights – and act upon them. His first job out of the Royal Navy was an Account Exec on the Safeway Stores UK loyalty programme (ABC Card). That was over 25 years ago and over those years, he very quickly learnt how to move people through to advocacy, using relationship marketing techniques.

Outside of work Richard enjoys spending time with his family and taking his dog ‘Alan’ for long walks.

Damian Dos Santos, General Manager – Call Centre & Client Services

Damian is a highly-experienced leader who, as head of Pareto Phone’s Call Centre, drives a high-performance culture among our fundraising team.

He has extensive experience in leadership roles in call centres across a range of industries. He uses this expertise to maximise the efficiency of our operations leading to increased campaign effectiveness.

Damian is instrumental in motivating and developing our fundraising team to deliver great results for our clients.

Outside of work Damian indulges his passion for music.

Tracey Frizzell, Financial Controller

Tracey has worked at Pareto Phone since 2012, heading up the Finance Department. She is responsible for the financial governance and reporting of the organisation and is actively involved in planning and modelling Pareto Phone’s strategic development and goals.

Tracey developed a passion for working with charities in her previous role as Financial Controller of a Queensland-based, not-for-profit organisation. Working at Pareto Phone allows Tracey to apply her managerial and financial expertise while continuing her involvement within the charity sector.

Tracey holds a Bachelor of Commerce degree and is an Associate Member of the Institute of Chartered Accountants Australia and New Zealand. She has extensive experience in the financial arena with exposure to a variety of industries in public practice, small to medium-sized businesses, and large international publicly-listed companies.

Outside of work Tracey enjoys spending time with family and friends.

Mick Hishon, Head of Data Service & IT

Mick has worked at Pareto Phone since 2010 overseeing the Data Operations & Analytics, IT Management and Software Development teams.

Mick’s interest in the charity sector was fuelled after taking on the role of Operations Manager for a small organisation administering philanthropic private foundations. Prior to that he was the IT Manager for a 200+ seat contact centre.

On a good week you’ll see Mick drive his classic ’64 Chevy Impala to work for the day, “just to turn it over”, and annoy the doctors by indulging in culinary pursuits from his smoker, pizza oven, or just the good old-fashioned barbecue. There’s no better way to bring family and friends together.

Peter Pavlichuk, Business Intelligence & Project Manager

With two decades of call centre experience, Peter has a breadth of industry knowledge covering planning, recruitment, human resources, productivity, quality, reporting and management.

Peter, who brings this wide range of skills to his role as Business Intelligence Manager, is proud to have been a key player in Pareto Phone’s success since 2008. Applying his passion to making a difference he has ensured the balance between service delivery, business acumen and donor care.

He has degrees in physics and mathematics, is a crazy Lego collector, and is infamous for his indulgence in vinyl, scotch and cigars.

Peter is a proud Brisbanite who can be found walking his dog in this beautiful river city or tearing up a dancefloor somewhere.

Cherie Barker, Business Strategy & Transformation Manager

Cherie has worked at Pareto Phone since its infancy, joining the organisation in 2006. She has held a number of senior positions including heading up the Client Services and Strategic Planning departments before moving to her current role as Organisational Change Manager.

Her primary responsibility is to create and implement change management strategies and plans for key business change initiatives. She ensures they meet their time, budget and people objectives; maximise employee adoption and usage; and minimise resistance.

Outside of work Cherie enjoys spending time with family and friends.