Helping you support your charity’s mission

Telefundraising is an important channel in your integrated, sustainable fundraising program.

Pareto Phone is the industry leader in creating innovative, data-led telefundraising campaigns that deliver results. We’re proud, as part of the Pareto Group, to be a market leader that has helped more charities in Australia and New Zealand than any other agency in the business.

Our partnership approach helps us get to know your organisation so that we can create a bespoke, transparent campaign that fits with your mission, objectives and budget.

Our data-led campaigns deliver important insights that allow you to be proactive and modify campaign parameters in real time. This ensures your best possible outcome.

Campaign strategies
Our vast range of campaign strategies can be employed independently or in various combinations
Active donor campaigns

– Upgrade Calling
Bequest Calling
Welcome Calling
Cash Conversion
Event/Raffle Conversion
Cash Calling
– Mid-High Donor Calling
Member Conversion

Lapsed donor campaigns

–  Reactivation
–  Declines/reject calling
–  Deeply lapsed reactivations

Acquisition donor campaigns

–  Online Lead Conversion
Enhanced Lead Conversion
Digital 2-step Conversion
Direct Response TV Conversion
Text to donate conversion (PSMS)
Text to give/text to get
Patient Calling

What makes us stand apart
Integrated services

Pareto Phone partners with Pareto Fundraising, to offer you a full-service direct response creative and data agency.

What that means for you is comprehensive, end-to-end fundraising solutions that will help you strengthen your existing supporter base and engage new audiences for your cause.

Brand integrity

We care about your beneficiaries. The integrity of your brand, the humanity of your message and the opportunity to help those less fortunate are at the heart of everything we do.

Pareto Phone’s caring, sensitive and passionate team of fundraising experts deliver the highest level of client service. Quite simply, we feel that helping make the world a better place is one of the best jobs you can do.

Industry-leading data analytics

Quality data is fundamental to your success. Our analytical expertise, leading edge technology and over 13 years of industry experience come together to create data sets that deliver the best results for every campaign.

Learn more >


We’ve achieved fantastic results with Pareto Phone’s help and would recommend their services to any organisations looking to start or improve their phone fundraising.


We run a number of campaigns with Pareto Phone … they not only increase our regular giving and cash income results, but ensure donors receive the best experience when talking to callers.


Pareto Phone's analytical capabilities are very strong and enable them to advise on the viability of a campaign, assure us when we are on the right track and suggest specific tactics and strategies to improve our long-term ROI.


Pareto Phone has an excellent view of working in partnership. I am continually impressed by their professionalism, attention-to-detail and receptivity to my unconventional briefs. Pareto Phone deliver consistent and reliable results, service and support – it’s a no-brainer!