How Type and Layout can Help you Raise More Money
Type and layout – what could that possibly have to do with building great relationships with your donors? If you’re serious about...
All Posts
- All
- Donors
- Fundraising Strategy
- Recent Posts
- Uncategorized
The Secret Digital Lives of Older Donors: It’s not what you think!
At Pareto we come across many fundraisers who target the younger demographic for online giving. That’s great. A larger percentage...
Retention is the New Acquisition
With acquisition costs rising and retention rates falling, retaining the donors you have is one of the most important things...
Telling Your Non-Profit’s Story
Like any professional field, storytelling is a craft. And can be really hard to do. But that shouldn’t stop you...
Once Upon A Time…The Power of Storytelling
One of the most powerful tools in a fundraiser’s bag is the ability to tell a great story. Stories are the...
So What Type of Questions Should I Ask?
If you’ve already read Collecting your stories you’ll know that one of our recommendations is to use your questions for reference only. Your...
Lifeline Engages Supporters with Communications that Hit the Mark
While suicide is the leading cause of death for Australians aged 15 to 44, it hasn’t always received the attention...
Outsource on Resource
Fundraising leaders often asked, ‘is it better to outsource to an agency, or resource and build a highly skilled team...
Thank You: Say it Often, Say it Right
Next to your fundraising appeal, your thank-you letter is the most important piece of communication that your donor receives. Great thank...
Is Your House In Order?
If you saw the recent “Show Me the Money” story on Channel 7’s Sunday Night or heard influential 2GB radio journalist Ray...