Pareto Boosts Australian Strategy Capability

Former Cancer Council and Red Cross fundraiser, Kerren Morris appointed.

Pareto Fundraising has announced that former Head of Individual and Community Giving at Australian Red Cross, Kerren Morris has joined the company as National Strategy Director.

Pareto chief executive officer Dearne Cameron said: “We’re extremely fortunate to be welcoming someone with such a depth of current, hands-on, in-charity, fundraising experience to the agency.

“Kerren’s tremendous skill as a strategist, marketer and leader in fundraising and supporter engagement will be a major boost to our existing four-person specialist strategy team and, of course, a major asset to our clients.”

Kerren joined the agency on Wednesday, 26 September, coming most recently from a six-month Fundraising Strategy consultancy role with UNHCR.

Before that, she was Head of Individual and Community Giving at Australian Red Cross, Acting Fundraising Director (also at Australian Red Cross), National Strategic Fundraising Consultant at Cancer Council NSW, where she had previously managed the Direct Fundraising Division.

Kerren also brings a wealth of commercial marketing experience, having also worked with some of Australia’s most iconic brands in the television, publishing and retail sectors including Foxtel, SABA, Reed Elsevier (now RELX Group) and Australian Stock Exchange.

Kerren says: “I live in beautiful Little Bay with my family.

“I love living the Sydney life and equally love regular escapes to Cabarita Beach. I have my own fashion label and online store White Shirt Shop and love designing new shirt concepts.

“In my spare time, I like to help drive sustainability in the fundraising sector through strategy, innovation and a few good spreadsheets!

“I’m really looking forward to joining the Pareto team having worked with the agency in different ways for the past 8 years. Pareto’s wealth of data, insights, and the iconic Pareto Benchmarking program has put the agency at the forefront of evidence-based fundraising.

“To help translate that into a strategic framework for Pareto and its clients is incredibly exciting for me. I want to help our sector’s transformation to sustainable long-range fundraising  – so desperately needed with the challenges and opportunities in our sector today.”

Other members of Pareto’s strategy team are (reportedly) rolling up their sleeves ahead of Kerren’s arrival, not only in anticipation of a new Sydney lead, but in awe of her shirt-wear credentials.

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