Is Your House In Order?
If you saw the recent “Show Me the Money” story on Channel 7’s Sunday Night or heard influential 2GB radio journalist Ray Hadley a few days later, then you know the spotlight is once again on Australian fundraising – and not in a good way.
Pareto’s Benchmarking Report 2017 clearly shows that two decades of great growth in fundraising income has contracted. And that the dependency on Face to Face Fundraising needs to be considered with the trends.
Our team have been working with both the FIA and PFRA to supply them with figures that show the value of long term donor relationships and the multiplication effect of the initial investment in fundraising that can be realised if we look beyond the first 12 months.
Lessons learned from Britain’s not-for-profit sector, tells us to prepare for the change and ensure Australian Charities have their house in order.
You may remember that 2015 was called the summer of charity discontent in Britain.
Months of fundraising criticism by the media, politicians and the public, including donors, resulted in a devastating loss of trust and public confidence in Britain’s charities.
Shocked by this national outrage, the UK government demanded an investigation. Sir Stuart Etherington, chair of the review panel, said ‘… charity fundraising has never been more important … this is why it is particularly crucial that we get fundraising right.’
Part of getting fundraising right was the formation of the Commission on the Donor Experience. Their role? To produce an authoritative report on the fundamental ideas and strategies that will put the donor at the heart of fundraising – not fundraising targets.
Almost two years on, the Commission has released the first of its summaries.
The 6Ps: a blueprint for transforming fundraising for good is the first in a series of planned reports that aims to change forever the donor experience and the way that fundraising is done in Britain.
I urge you to download this report – with thanks to SOFII – and share it with everyone in your organisation.
The CDE’s first findings show you practical ways to help fundraisers everywhere deliver happy, satisfying and effective experiences for donors.
Please do contact me or your Pareto Account Director with any questions you may have.
CEO Pareto Fundraising +61 (0)2 8823 5800
