Book Review: Storytellng in the Digital Age
A guide for non-profits by Julia Campbell Everyone is not your social media audience...
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Onward to Storytelling Success: Two Books that Lead the Way
The Storytelling Non-Profit A practical guide to telling stories that raise money and awareness By Vanessa Chase Lockshin The good news, according to...
Five Must-Do Actions of Bequest Fundraising
If you’re serious about your organisation’s sustainability, having a bequest program is essential. Yet many charities are underperforming in this...
Are you Communicating or Just Making Pretty Shapes
This is a book for anyone who has a say in what appears in print and needs to know whether,...
Are Younger Donors Worth the Investment?
The idea of getting donors in at a younger age, so that they will support us later, is not without...
How Type and Layout can Help you Raise More Money
Type and layout – what could that possibly have to do with building great relationships with your donors? If you’re serious about...
The Secret Digital Lives of Older Donors: It’s not what you think!
At Pareto we come across many fundraisers who target the younger demographic for online giving. That’s great. A larger percentage...
Retention is the New Acquisition
With acquisition costs rising and retention rates falling, retaining the donors you have is one of the most important things...
Telling Your Non-Profit’s Story
Like any professional field, storytelling is a craft. And can be really hard to do. But that shouldn’t stop you...
Once Upon A Time…The Power of Storytelling
One of the most powerful tools in a fundraiser’s bag is the ability to tell a great story. Stories are the...