We may be great fundraisers … but we don’t know it all By Pareto Fundraising Team It’s a well-known piece of advice: “What gets measured gets done: what gets measured and fed back... November 7, 2018 0 0 Read More
Book Review: Storytellng in the Digital Age A guide for non-profits by Julia Campbell Everyone is not your social media audience... February 19, 2018 0 0 Read More
Onward to Storytelling Success: Two Books that Lead the Way The Storytelling Non-Profit A practical guide to telling stories that raise money and awareness By Vanessa Chase Lockshin The good news, according to... February 19, 2018 0 0 Read More
Five Must-Do Actions of Bequest Fundraising If you’re serious about your organisation’s sustainability, having a bequest program is essential. Yet many charities are underperforming in this... February 19, 2018 0 0 Read More
Are you Communicating or Just Making Pretty Shapes This is a book for anyone who has a say in what appears in print and needs to know whether,... February 19, 2018 0 0 Read More
Are Younger Donors Worth the Investment? The idea of getting donors in at a younger age, so that they will support us later, is not without... November 23, 2017 0 0 Read More
How Type and Layout can Help you Raise More Money Type and layout – what could that possibly have to do with building great relationships with your donors? If you’re serious about... November 23, 2017 0 0 Read More
The Secret Digital Lives of Older Donors: It’s not what you think! At Pareto we come across many fundraisers who target the younger demographic for online giving. That’s great. A larger percentage... November 23, 2017 0 0 Read More
Retention is the New Acquisition With acquisition costs rising and retention rates falling, retaining the donors you have is one of the most important things... November 1, 2017 0 0 Read More
Telling Your Non-Profit’s Story Like any professional field, storytelling is a craft. And can be really hard to do. But that shouldn’t stop you... October 24, 2017 0 0 Read More